Trademarks are a key element of any successful business marketing strategy as to generate them to identify, promote and license their goods or services in the marketplace along with distinguish these from people their competitors, thereby cementing customer loyalty. A trademark symbolizes the promise with the quality product and in the modern global and increasingly electronic marketplace, a trademark is truly the only way for customers to identify a company’s products and services. Trademark protection hinders moves to “free ride” on the goodwill of a company by using similar distinctive signs to market inferior or similar products or services. Loss, dilution or infringement of a high-value trademark could prove devastating to a business.

World Intellectual Property Organisation (WIPO) is a specialised agency of the Un (UN) which oversees the career of international registration of trademarks through Madrid Device.

Although it is very unlikely to obtain an ‘international trademark’, whereby a single trademark registration will automatically apply around the world, the Madrid system permits the filing, registration and maintenance of trade mark rights in more than one jurisdiction on a global basis.

Background-

The Madrid product is administered by the International Bureau worldwide Intellectual Property Organisation in Geneva, Swiss. The Madrid system comprises two treaties; the Madrid Agreement Around the International Registration of Marks, which was concluded in 1891 and entered into force in 1892, and the Protocol Relating to the Madrid Agreement, which came into operation on 1 April 1996. The Madrid Agreement and Madrid Protocol were adopted at diplomatic conferences held in Madrid, Spain.

Recent Developments-

There are many significant recent developments trademarks Law Vis a Vis Madrid system. The accession of United States and European Union to Madrid Protocol on 2nd November 2003 and 1st October 2004 respectively is considered important as development.

A record 36,471 international trademarks applications were received in 2006 by wipo under Madrid platform. This represents 8.6% increase on figures for 2005.

No. Of developing countries witnessed significant growth in international trademarks filing in 2006.China is the most accepted designation for international protection because of ever growing economy and trade prospects.

WIPO also promotes use of electronic communication for processing of international software pacakages. In April 2006, WIPO introduced a new online international trademarks renewal service enabling users to maintain their trademarks rights quickly and efficiently, about 22% renewals recorded electronically.

A number of new improvements, including new search facilities, were also introduced to the ROMARIN database that contains information regarding all international marks usually are currently in force in the international trademark register. As from January 1, 2007, the ROMARIN data base is fashioned available, free-of-charge, on their own WIPO web portal.

Indian Perspective-

India is also considering and will be inclined towards granting accession to the Madrid system. India is beginning to comprehend the various advantages of acceding to the Madrid System, most importantly that, the applicant for an International registration is forced to file only one application, pay one fee in local currency, and is not required at least initially, to submit foreign powers of . Renewals, Assignment of Trademark in India recorders, changes of name and/or address of an internationally registration may have filing one document with the International Bureau. Moreover, the payment of a particular filing fee and preparation of someone application should result in savings in legal service fees.

India has stated that it would join the Madrid System after making due preparations, including modernisation of its trademark offices. Investment and action in this direction should be expedited and Indian providers of services and goods enabled to leverage the system without further delay. It ought to be noted that the Madrid System doesn’t prevent trademark owners from routing their application through the IP offices of member-countries other than their own. If India does not accede to the software early, Indian businesses may be expected to put in their international applications with all the IP offices of third countries by setting up minimal operations prescribed for this purpose.

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